ABOUT
We are the dedicated sports business
company within the Hakuhodo DY Group.
company within the Hakuhodo DY Group.
Guided by Hakuhodo’s core philosophy of “Sei-katsu-sha Insight,” we work as a team of sports business professionals to solve challenges faced by companies and rights holders. Rather than treating sports simply as rights or content, we view it as a powerful source that can inspire sei-katsu-sha and help address social and corporate issues. By collaborating closely with all stakeholders, we strive to uncover and create new value in the world of sports.
PURPOSE
Sporting stories
to change the world.
to change the world.
Sports.
A force that spreads vigor and inspiration, wherever it may be.
A conduit of intangible, rich emotion.
A beacon that teaches us the values of fair play.
A power that creates new challenges to be surmounted.
A language that communicates beyond language,
energizing and uniting entire communities and worlds.
We are here to tell stories about sports that inspire,
create value and generate action.
Uniting people across generations, our stories motivate society to look
forward in hope toward an awe-inspiring future,
while always generating new value.
We communicate sporting stories that stir the heart and electrify the soul,
so that all people may feel the joy of sports and continue to aspire to their
fullest potential.
Carrying in our hearts always, the athletes, teams,
sei-katsu-sha and partners who make it all possible.
A force that spreads vigor and inspiration, wherever it may be.
A conduit of intangible, rich emotion.
A beacon that teaches us the values of fair play.
A power that creates new challenges to be surmounted.
A language that communicates beyond language,
energizing and uniting entire communities and worlds.
We are here to tell stories about sports that inspire,
create value and generate action.
Uniting people across generations, our stories motivate society to look
forward in hope toward an awe-inspiring future,
while always generating new value.
We communicate sporting stories that stir the heart and electrify the soul,
so that all people may feel the joy of sports and continue to aspire to their
fullest potential.
Carrying in our hearts always, the athletes, teams,
sei-katsu-sha and partners who make it all possible.
VALUES
-
PROFESSIONAL
You understand the passion, dedication and excitement of the sporting world better than anyone. Making you the perfect professional to realize sports marketing and communication to the world. -
CHALLENGE
You know how to make possible the impossible and to tenaciously reach your goal. You welcome challenges with open arms. -
ONE TEAM
You can harness a strength that is greater than your own through respect for your fellow members.
You know that growing together makes us all stronger. -
FORESIGHT
You embrace change and diversity because you are the creator of the future of sport and sport business.
MESSAGE
What I value most is never treating sport as merely “content” or a “means of business.”
Sport is not something to be consumed as information or images alone; it has the power to move people’s hearts, challenge their values, and at times even influence their life choices and the way they live.
That is why we have continually asked ourselves how the experiences created through sport can be connected to the thoughts, emotions, and aspirations of each sei-katsu-sha, and what kind of value they can create for society.
Creating experiences that truly resonate with each individual’s values—this is where our origins lie.
With a renewed company name, Hakuhodo Sports Marketing is now moving into its next stage, building upon the foundation of our journey to date.
At the core of this evolution lies “Sei-katsu-sha Insight.”
We believe that those who receive the value of sport are not passive audiences, but sei-katsu-sha with their own agency.
From their perspective, we aspire to design sports IP as a management asset that connects companies with society.
By engaging with all those who support sport, we aim to create enduring and sustainable value.
Transforming the energy generated by sport into a driver of corporate growth.
And channeling that value into vitality for society.
Creating this cycle is our mission.
We look forward to your continued interest in and high expectations for the future of Hakuhodo Sports Marketing.
Sport is not something to be consumed as information or images alone; it has the power to move people’s hearts, challenge their values, and at times even influence their life choices and the way they live.
That is why we have continually asked ourselves how the experiences created through sport can be connected to the thoughts, emotions, and aspirations of each sei-katsu-sha, and what kind of value they can create for society.
Creating experiences that truly resonate with each individual’s values—this is where our origins lie.
With a renewed company name, Hakuhodo Sports Marketing is now moving into its next stage, building upon the foundation of our journey to date.
At the core of this evolution lies “Sei-katsu-sha Insight.”
We believe that those who receive the value of sport are not passive audiences, but sei-katsu-sha with their own agency.
From their perspective, we aspire to design sports IP as a management asset that connects companies with society.
By engaging with all those who support sport, we aim to create enduring and sustainable value.
Transforming the energy generated by sport into a driver of corporate growth.
And channeling that value into vitality for society.
Creating this cycle is our mission.
We look forward to your continued interest in and high expectations for the future of Hakuhodo Sports Marketing.
President and CEO Yusuke Naka
COMPANY
-
Company nameHAKUHODO SPORTS MARKETING Inc.
-
Head OfficeAkasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6322, Japan
-
EstablishedAugust 1, 1995
-
Capital136 million yen
-
President and CEOYusuke Naka
-
Director and ChairmanKatsutoshi Iwasa
-
DirectorSatoshi Nakazawa
-
DirectorYusuke Hamasaki
-
Director（Part-Time）Satoru Yamada
-
Director（Part-Time）Akiko Sawamura
-
Audit & Supervisory Board Member(Part-Time)Tomoko Higuchi
-
Group companies
ACCESS
・1-minute walk from Akasaka Station (Tokyo Metro Chiyoda Line)
・8-minute walk from Akasaka-mitsuke Station (Tokyo Metro Ginza and Marunouchi Lines)
・10-minute walk from Nagatacho Station (Tokyo Metro Hanzomon, Yurakucho, and Namboku Lines)
・6-minute walk from Tameike-sanno Station (Tokyo Metro Ginza and Namboku Lines)
・8-minute walk from Akasaka-mitsuke Station (Tokyo Metro Ginza and Marunouchi Lines)
・10-minute walk from Nagatacho Station (Tokyo Metro Hanzomon, Yurakucho, and Namboku Lines)
・6-minute walk from Tameike-sanno Station (Tokyo Metro Ginza and Namboku Lines)
Licenses and Certifications
-
Information Security Management System
ISO/IEC 27001:2013（JIS Q 27001:2014）
Certification Number：IS 86392
Certification Number：IS 86392/ ISO 27001
Sustainability
We conduct our business in accordance with the Hakuhodo DY Group’s Sustainability Policy.
Hakuhodo DY Group Sustainability
Hakuhodo DY Group Sustainability