FAN
MARKETING

Turning touchpoints with sei-katsu-sha into sustained enthusiasm.
Starting from a sei-katsu-sha perspective, we design growth strategies for IP and build integrated communications that connect real and digital experiences.
By visualizing relationships through fan awareness and behavioral data, we drive the entire process—from experience design to revenue model development.
We enhance engagement while establishing a sustainable revenue foundation, ultimately delivering long-term value growth for the IP.
By visualizing relationships through fan awareness and behavioral data, we drive the entire process—from experience design to revenue model development.
We enhance engagement while establishing a sustainable revenue foundation, ultimately delivering long-term value growth for the IP.
-
Marketing SupportVisualizing results and driving the next stage of growth.In addition to quantitative analysis—such as advertising exposure, reach, and other contact metrics—we also provide end to end support for qualitative value assessments, including corporate and sponsor engagement, employee loyalty, and contributions to regional revitalization.
Through fan research and diverse data analysis, we gain a multidimensional understanding of fan behaviors and attitudes. The insights we uncover are then applied to new business strategy development, operational improvements, and the planning and management of fan communities.
By going beyond analysis and connecting insights directly to strategy and execution, we help nurture long term, sustainable value in fan relationships.
-
Fan CommunicationTurning fan relationships into a foundation for IP growth.We strategically drive the creation of everyday touchpoints for sports organizations, teams, and athletes.
With digital initiatives—centered on social media—at the core, we manage the full process from planning and content production to operations and analysis.
In addition to strengthening communication and engagement, we deliver integrated initiatives such as building proprietary platforms and planning and selling original content, merchandise, and events.
By leveraging the user data generated through these activities, we enhance communications and build sustainable relationships and revenue foundations.
-
Product Development/LicensingExpanding the appeal of IP through products.We drive merchandising and licensing initiatives that leverage the brands and intellectual property held by sports organizations, clubs, and athletes.
From building MD strategies to rights development and management, partner acquisition, and revenue planning, we manage the entire process end to end to create product lines that fully express the world of the IP.
Through collaborations with other brands and integration with promotional rights, we expand fan touchpoints through products and diversify revenue streams.
These efforts contribute to enhancing the long-term value of the IP and achieving sustainable business growth.
