Hakuhodo SPORTS MARKETING

FAN
MARKETING

Turning touchpoints with sei-katsu-sha into sustained enthusiasm.
Starting from a sei-katsu-sha perspective, we design growth strategies for IP and build integrated communications that connect real and digital experiences.
By visualizing relationships through fan awareness and behavioral data, we drive the entire process—from experience design to revenue model development.
We enhance engagement while establishing a sustainable revenue foundation, ultimately delivering long-term value growth for the IP.