BUSINESS
Sports generate power—and broaden their value—through connections to the emotions and daily lives of sei-katsu-sha, as well as to society as a whole.
By focusing on the emotional impact that sports have on individuals—and by starting from the perspective of sei-katsu-sha—we aim to nurture the experiences and relationships that sports create, turning them into lasting, sustainable value.
By focusing on the emotional impact that sports have on individuals—and by starting from the perspective of sei-katsu-sha—we aim to nurture the experiences and relationships that sports create, turning them into lasting, sustainable value.
BUSINESS
AREAS
We are a sports company within the Hakuhodo DY Group, dedicated to leading the group’s sports business and creating new value in sports through our core philosophy of Sei-katsu-sha Insight.
Focusing on the seven business domains shown below, we design multidimensional points of connection with sports organizations, companies, media, events, athletes, and fans.
By taking sports as a starting point to connect diverse stakeholders with sei-katsu-sha, we aim to generate both business impact and social value.
Focusing on the seven business domains shown below, we design multidimensional points of connection with sports organizations, companies, media, events, athletes, and fans.
By taking sports as a starting point to connect diverse stakeholders with sei-katsu-sha, we aim to generate both business impact and social value.
ONESTOP
MARKETING
SERVICES
Each of our business domains has its own strong, specialized expertise. Our true strength lies in our ability to organically combine these areas from a sei-katsu-sha perspective, and to consistently drive projects from concept to execution. By connecting domains across traditional boundaries, we convert the value created through sports into both business outcomes and broader social value.
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SPONSORSHIPDevelop and deliver sponsorship programs aligned with corporate objectives, providing end-to-end support through rights execution. Translate the value of sport into enhanced corporate value. -
MEDIA RIGHTSDesign and coordinate broadcast and streaming rights as the foundation for strategic media negotiations and sales, maximizing content value through sophisticated media engagement. -
EVENTSProduce sports-driven events on a one-stop basis, from planning to operation. Integrate sponsorship and media initiatives to maximize event value. -
ATHLETESCreate environments that enable athletes to perform at their highest level while expanding athlete-centered business opportunities. -
FAN
MARKETINGEngage each fan’s passion to foster empathy and long-term relationships, deepening connections through the unique emotional value of sport. -
CONSULTINGSupport organizations, leagues, and clubs in building mid- to long-term strategies and strong brand foundations. Drive execution and sustainable value creation by linking strategy with events, media, and sponsorship initiatives. -
GLOBALDeliver solutions to sports content holders in Japan and worldwide, leveraging the Hakuhodo DY Group’s global network.